Cab services driven by women for female passengers were flagged off at Bengaluru’s Kempegowda International Airport(KIA) on Monday.
Karnataka State Tourism Development Corp (KSTDC) and Bangalore International Airport Ltd (BIAL) launched an all-women-run taxi service, Go Pink Cabs.
As the project is being run on an experimental basis, there are currently 10 taxis available, piloted by women drivers.
Apart from Uber, Ola, Karnataka Taxi, MegaCabs and Meru Cabs, women will now be able to book a Go Pink Cabs ride from KIA.
The cabs will be equipped with safety features, such as GPRS tracking and an SOS switch in case of any emergency. Solo female travellers or group of women can avail the cab services.
The pink cab service will be functional 24 hours and priced at Rs 21.50 per km during the day and Rs 23.50 per km at night.
According to KSTDC Managing Director Kumar Pushkar, the service has been implemented with an objective to provide a safe and secure mode of transport for women travellers from the airport, while also creating opportunities for women drivers to be self-employed.
The initiative is an effort to contribute to the socio-economic development of women from villages around the airport by recruiting women drivers from the vicinity.
Based on passenger feedback and demand, Go Pink Cabs will expand its fleet in the months to come.